Monday, December 3, 2012

“Japan Premium” and The Future of Mazda

Mazda plans on upscaling their brand to what the Japanese automaker internally coined “Japan Premium” reports Automotive News. Mazda dealerships will be expanding their selection of mass marketed classed models and introducing higher end models to achieve what Mazda Motor Corp. CEO Takashi Yamanouchi has projected “more than 400,000 U.S. units by the fiscal year that ends March 31, 2016.” With recent releases like the 2013 CX-5  and upcoming 2014 Mazda6, the future of Mazda’s lineup will be completely equipped with Skyactiv technologies, a brand the Japanese automaker has seriously invested into.
Mazda dealerships like Don Mealey’s Sport Mazda in Orlando, Florida are able to demonstrate first hand to Central Florida car shoppers the Skyactiv suite of technologies by taking a test drive. In January, expect to see the newly redesigned 2014 Mazda6 in showroom floors. To learn more about future Mazda releases and the opportunity to test drive a Mazda today, visit The Mazda Experts at Sport Mazda are knowledgeable and happy to help address your concerns today.